o Brands
o Marketing campaigns
o Products
o Service(s)
o Online video / YouTube review(s)

o Influencers / consumer profiles
o Top sites where consumers talk about brands, or products
o Top URLs consumers link to
o Service(s)
o Brand threatening information (e.g., BP Oil Spill) for crisis management

Influencer / Core Audience & Demographics Analysis

o Trended Data
o Sentiment, or Mood
o Discussion Topics
o Core Audience/ Demographics
o Qualitative

o Identifying Target Keywords
o Improving website rankings among leading search engines
o Implementing Pay-Per-Click (PPC) advertising campaigns

o Facebook
o LinkedIn
o Twitter
o Geo-location services (e.g., Foursquare)
o Emerging social media (e.g., Instagram)

o Graphic design
o Videography
o Market Research
o Social listening and monitoring